Digital Marketing & Entrepreneurship Basics
An introductory project track covering customer research, business-model and breakeven math, content basics, digital channels, and analytics — ending in a pitchable campus-scale launch plan.
A real sequence, not a playlist
Six numbered weeks. Every week ends in a deliverable a reviewer actually checks — plan roughly twenty focused hours per week.
Course workspace: 23 lessons · 11 reads · 6 checkpoints · 6 reviewed builds
- 01~20h effort
Week 1 · Markets & Customer Research
- —Surveys, interviews, and persona writing
- —Competitor notes and positioning basics
- —Sizing a campus-scale opportunity honestly
Deliverable: Customer-research brief with personas
- 02~20h effort
Week 2 · Business Models & Unit Economics
- —Business Model Canvas for a student venture
- —Pricing, costs, and breakeven arithmetic
- —Writing a one-page business plan
Deliverable: Canvas plus one-page plan with breakeven math
- 03~20h effort
Week 3 · Content & Design Basics
- —Visual hierarchy, typography, and color discipline
- —Short-form content: hooks, structure, and CTAs
- —Free-tool design workflow with brand consistency
Deliverable: Branded content pack of five pieces
- 04~20h effort
Week 4 · Digital Channels & Calendars
- —SEO literacy and social-platform mechanics
- —Thirty-day content calendar with posting cadence
- —Email and WhatsApp outreach etiquette and ad literacy
Deliverable: Channel plan with a 30-day calendar
- 05~20h effort
Week 5 · Analytics & Pitch
- —Metrics that matter: reach, conversion, retention, CAC
- —Simple tracking sheet and weekly review habit
- —Pitch-deck structure and five-minute delivery
Deliverable: Pitch deck with metrics and ask
- 06~20h effort
Week 6 · Final Project Review
- —Project reflection on venture and channel decisions
- —Completion review against the published rubric
- —Training-completion record when requirements are met
Deliverable: Final project submission
What you actually build
No copy-paste tutorials or toy repos. Every enrolled student submits a production-grade portfolio project evaluated against an industry rubric.
Campus Venture Launch Plan & Pitch
Venture file: customer-research brief, business-model canvas with breakeven math, branded content pack, 30-day channel calendar, and pitch deck.
Portfolio Deliverables Checked by Reviewers
Checked by named reviewers
Reviewers are named at cohort start and published with the batch. They check every submission against the rubric — passing names appear on the certificate.
- Every submission checked against a published academic and technical rubric
- One fair remediation attempt if a deliverable falls short of acceptance threshold
- No certificate without passing code checks — payment never substitutes genuine review
- Cryptographic verification QR permanently linked to your individual submission records